Love everybody, but never sell your sword.
Music in writing isn’t like salt in cooking. It’s not just there for flavor. It has to be inseparable from character, like dialogue. Just as no one should be able to say another person’s lines, each character needs his own musical DNA.
"Pizza is My Business," by Matt Fraction and David Aja, et al., in Hawkeye #11 (Marvel Comics, 2013), possibly the greatest single issue in the history of superhero comics (maybe non-superhero comics, too)—it’s like Chris Ware with heart.
Anything too stupid to be said is sung.