A flurry of nasty reviews and other attacks on writers has commanded my attention of late, enough to make me consider—or reconsider, in some cases—the reasons for such behavior. The motive is usually ladder-climbing or other forms of posturing. Often the goal is to assert that one writer’s aesthetic is more valuable than another writer’s. A particularly nasty book review gets people talking. On its face, this might be called “buzz,” but it only works to raise the reviewer’s profile if we let it.
I promise to eventually address William Giraldi’s New York Time Book Review piece about Alix Ohlin’s novel and story collection, which were simultaneously released this summer. But let’s remember the context surrounding this review.
Start with Jacob Silverman’s Slate article about “the epidemic of niceness in online book culture,” which claims that Twitter’s “water cooler” vibe turns writers into champions of each other’s successes while dulling our critical capabilities.
We’ve also seen attacks on two successful writers, Cheryl Strayed [see edit at bottom] and Joshua Ferris, masquerading as personal essays with overtures meant to reveal how the writer-attackers have changed or learned something useful from the negative feelings they harbored; those negative responses are, of course, shared with potentially thousands of readers online. Jealous writers/reviewers/commenters want it both ways. They want to be known, but not despised. I have provided the links, but I will not share their names. If you read these, please forget their names immediately.
And let’s also remember the unfolding circus around the review of Patrick Somerville’s novel.
It’s no secret that reviews can be scarce, even for successful, accomplished books. Even the most talked-about titles rarely score more than 20 reviews in the traditional, known outlets. Most writers now hope for only a handful of reviews in newspapers and magazines. We are more likely to see comments on Goodreads or Amazon, many of which are essentially anonymous. Culture-focused websites—Salon, Slate, and The Rumpus—provide a necessary forum for reviews, and some book-related blogs offer smart criticism.
But it’s not enough. I think most writers would welcome an explosion of smart, thoughtful reviews in prominent publications, even if it came with a dose of negative reviews. Not all negative reviews are nasty, after all.
Precious space is wasted in newspapers and magazines when reviewers focus on what to avoid, especially when most readers have likely never heard of the author or book. I’m happy to know which movies to avoid, though—studios spend millions of dollars on marketing and sometimes use intentionally deceptive tricks in the trailers, so encountering an informed response is important, even (or especially) if its negative. Hollywood players loom large in our culture, which makes them easy targets for our snark and derision. We can forget about the individual artists who collectively make a piece of cinematic art. I enjoy reading a harsh review of a film, especially if the reviewer’s intelligence matches the meanness. I’m thinking here of everything from Anthony Lane’s enduringly hilarious and formal takedowns—my favorites tackle Battlefield Earth and Mission Impossible 2—to Roxane Gay’s informal dispatches from her weekly trips to the theater.
But it’s different with books, isn’t it? No literary novel or story collection has that kind of marketing push. We aren’t bombarded with TV commercials for books, and print ads, which can be expensive—full-page ads can cost more than $40,000, while a full centerspread fetches closer to $90,000—are typically saved for book-centric publications such as the New York Times and the New Yorker. Such preaching to the choir matters, but it’s hardly a way to sizably boost the appeal of literature. Only the largest publishers can afford these high rates.
I’ll never read all of the good books other people think I should. I won’t finish the roster of books I do plan to read, and that list always grows, never shrinks. I keep trying.
I did read and enjoy Cheryl Strayed’s Wild, which received a major advance and corresponding marketing effort long before Oprah came along. Its marketing support can’t compare to even the shittiest Hollywood marketing budget. In his smart and engaging response to Giraldi’s piece, J. Robert Lennon argues that “the literary world is basically a small city. We could maybe all comfortably occupy Madison, Wisconsin. And so a book review is not read in a vacuum: when you angrily eviscerate somebody’s work, you are shitting where you eat. It is important both to support each other and criticize each other, and to find ways to do both respectfully and constructively.”
If “the literary world” excludes “regular” readers—if it really just means other writers, editors at literary journals and magazines, editors at presses both small and large, agents, publicists, sales forces, independent bookstore owners and big chain bookstore employees, distributors, professors and students in M.F.A. and Ph.D. programs in creative writing, book cover designers and typesetters, and the rest—then I’ll go a step beyond Lennon and suggest that the literary world might fit into an even smaller college town. Think Bloomington, Indiana.
We are not an army. We are small potatoes. That’s a cliché. Fine. I will be specific: We are Peruvian purple fingerlings.
Negative reviews can be useful. Benjamin Percy examines Michael Chabon’s Telegraph Avenue in the current Esquire. J. Robert Lennon’s guidelines for writing a negative review are exemplified in Percy’s piece, which runs a full page in a periodical that isn’t devoted to books. Percy provides context with “a little fucking humility,” as Lennon says, and it’s clear Percy admires at least two of Chabon’s previous books. He is balanced in his discussion of Telegraph Avenue, the novel he finally deems “a Michael Chabon version of The Corrections.” You get the sense, as you should in all negative reviews, that Percy wanted Telegraph Avenue to succeed.
Authors aren’t supposed to respond to negative book reviews. But it’s hard, isn’t it? Especially when the piece in question isn’t exactly a review of the book. I only encountered the piece about Cheryl Strayed when it appeared on my Facebook news feed a few days later. Cheryl had commented on this post, Facebook said. The writer hoped she and Cheryl could remain Facebook friends. Cheryl, to her credit, treated the post and its author with far more restraint and grace than I would have, though in true Cheryl/Sugar fashion, she didn’t flinch from the truth, either. If you read the piece (and you don’t have to, remember), you’ll see that the writer (I’m not sharing her name on purpose) is really trying to pull herself up, somehow, by making sure you understand she is just like Cheryl in so many ways, and therefore maybe perhaps sorta kinda deserves your attention, too. One major difference not mentioned: Cheryl has never publicly pummeled another writer to get ahead or score points with readers or potential readers.
Which brings me back to Giraldi’s piece about Alix Ohlin. The review fails on every level.
I’m so tired of this. Aren’t you? Keep in mind that most of the world doesn’t care about writers and our petty problems. Peruvian purple fingerlings, people! I’m tired of encountering essays and articles that wish to knock down more experienced or successful authors. But here’s the thing: I only know of Anis Shivani (to name one example) because he wants to rile the tiny Bloomington-sized literary world. Every town has a few idiots. Sometimes they run naked down Main Street. We try to keep them from hurting themselves or others. We want to ignore them, but there they are, naked again in the center lane.
Here’s what I’m going to do. I will no longer give my time or money to fiction writers who work to boost themselves at the expense of other fiction writers.
For several months, William Giraldi’s Busy Monsters has been on my Amazon wishlist, which I use to keep track of the books I mean to read, even when I don’t shop at Amazon. I could never quite decide to buy his novel, for some reason. He and I were part of the Newburyport Literary Festival this year. His presentation conflicted with my schedule that day, and I was bummed to miss it. I must say, I no longer regret missing his talk, and I’ve removed his novel from my wishlist, since I’m not going to buy it. I’m not going to read it. I’m not going to read any of his books in the future. I will never subscribe to AGNI, the journal he edits, or even visit its website. Not because he was mean to a writer I don’t know, but because his kind of criticism poisons the well, not just the person, and our little town can’t afford a new treatment plant.
Alix Ohlin’s books were also stuck next to Giraldi’s on my wishlist. After his review appeared, I purchased hers.
One Story just published a story by another writer known for a recent nasty review. This is the only issue of One Story I have ever tossed into the recycling bin. The website that published this particular author’s negative review—which I refused to link to above—is something I no longer read. After letting my subscription to the Sunday Times lapse this summer, I now have decided not to renew. Besides, I felt like a fool for paying good money to read on Sunday what everyone else read online for free on Thursday.
No one will notice, and my actions won’t really matter to the individuals and entities involved. This choice won’t matter to anyone but me. But if I’ve learned anything from these nasty reviews, it’s that everything I do should really be about me, anyway.
Edit: The post about Cheryl Strayed has been edited. It’s nicer now—the writer no longer snarks on Strayed’s weight or clothes—but I contend that its central approach is still problematic. It’s also link-bait, given the number of times Strayed’s name is mentioned.